Creatum’s Idea Named Digital Act of the Year

The winners of Digital Act of 2013 were announced at Best Internet, an annual Estonian digital title was awarded marketing congress. In addition to Scouts Batallion recruiting campaign by Creatum/ADM, the to Lets Do it! World, Swedbank’s “Quick account balance”, trial subscription for magazines Imeline Ajalugu and Imeline Teadus, Partnercard website and online self-service, and Tahe Outdoords newsletter.The Scouts Batallion recruiting campaign focused on online advertising. This year’s campaign was built on values, mystery and novelty. We made animated banners where the appearance of the soldier would be just as unexpected as in real battle, and the signals he uses would be understood only by few. Dropdown banner attracted a record number of clicks in Clickit’s network and large online portals. A new platoon of 30 men was formed from the people who joined Scouts Batallion during the campaign. To view the winning banners, visit http://demod.adm.ee/scouts/html/ and http://clickit.ee/banners/scouts_200x600.htm