Creatum AD Trained Museum Employees at Tartu University

On behalf of the Estonian Ministry of Culture, Tartu University held a continuing education course “Museum in the 21st century“. Creatum’s Art Director was invited to share his knowledge on the subject “What defines good museum text?“. Igor Baturin spoke about his 3-year experience on content creation and message strategy based on the Seaplane Harbor example. It was a productive hour and a half, which didn’t pass without some humor.